The April Cozy Reader Club box features some wonderful coffee from Verve Coffee Roasters. These classic java creators roast their coffee on vintage roasters in order to create some truly unique flavor profiles that don’t disappoint!
California-based Verve Coffee Roasters prides itself on creating the finest brews, from seed to cup. Founders Ryan O’Donovan and Colby Barr opened the first Verve Coffee cafe in 2007 on 41st Avenue in Santa Cruz. And while they have locations worldwide, today, they still consider their first cafe as home.
The coffee-duo inserts themselves in each part of the process, from farm-level to street-level initiatives. Verve was built on creating lasting relationships with their farming partners, a dedicated agreement that continues as part of the brand’s direct-trade alliances to bring customers the best coffee possible. “Farm-level shows farmers that their work matters, their attention to detail is noticed, and that we support them,” Verve writes on their website.
Happy Earth Day from Verve 🌎. In celebration we want to shout out to our Farmlevel Initiative which supports every hand that holds our coffee, from seed to cup, positively impacting communities at the local and global level. This wouldn't be possible without the dedicated farmers who ensure our beans are grown into their full potential. Read more about Farmlevel at the link in our bio.
Verve’s mission to create “street-level” atmospheres doesn’t go unnoticed, either. Verve strives to utilize coffee as a way to unite people and celebrate community. “Inspired by neighborhood ‘street-level’ cafes of Europe, where community members meet every morning to discuss elements of life over espresso and cappuccinos, the life that happens within our cafes vibrates with a similar energy,” the site says. “Verve cafes celebrate life and the aesthetics of living, and the way coffee unites us all in an international community.”
We hope the inclusion of the unique Verve Coffee blends inspires relaxation, while adding a little more meaning to your invaluable “me” time. So pour a cup of this wonderful coffee and join Verve’s global community of coffee-lovers. Enjoy!